The scent evangelist himself, Pedro Simões Dias The scent evangelist himself, Pedro Simões Dias

Do you have a sensitive nose? Join the club, I do too! But thankfully, a while ago it was put to good use as I witnessed (right word) a scent evangelist preach ( in a great way, never boring) about perfume. Pedro Simões Dias, the co-owner of the SOTD Club, (SOTD meaning the Scent Of The Day), delighted a group of friends and I, in a Masterclass, into the finer olfactory points and facts of scented life. His passion is supreme, his knowledge of mysterious elements that make up a world famous scent is vast and his fascinating tales of the origin of these niche perfumes are absorbing to say the least.

Did you know that scent is the most important sense in mammals? Since time immemorial we have used our noses to tell if food is ripe to eat or rotten.

Anosmia (/ænˈɒzmiə/) is the inability to perceive odor or a lack of functioning olfaction—the loss of the sense of smell. Anosmia may be temporary, but some anosmia (including traumatic anosmia) can be permanent. Anosmia is due to a number of factors, including an inflammation of the nasal mucosa, blockage of nasal passages or a destruction of one temporal lobe.

Your nose can get used to the same smell pretty quickly, it’s called odeur fatiguethat’s why that after a while, you cannot smell your own perfume, and normally spray a little too much of it, and only realise it’s still active when someone remarks on it. What makes sense then, is to own several perfumes, and to change them around every other day. You will instantly re-smell your own scent every time you change it up. It’s something like a fragrance wardrobe that you fit into your mood, the weather, and your outfit and how you translate all this into one coherent image.

These delectable smells are sniffed by using these delicate glass upside down glasses, and you instantly get a whiff of the exotic, the fresh, the warmth, and the tangy composition of fascinating ingredients. Practically all are unisex, so there is a case for couple sharing…

Place perfume on your pulse points,

  • behind your ears
  • on your pulses
  • behind your knees
  • under your breasts
  • inner thighs
  • and your hair. Do this only occasionally as perfume can dry your hair.

DO NOT RUB, ever, it destroys the different sensitive components

Pedro in his element. Pedro in his element.

Women have a better sense of smell than men.

Oily skin holds onto to scent longer.

Highly spiced diets affect your perfume as the odeur  of the spices seeps through your pores and change the fragrance.

If you want to have a scentful experience, full of olfactory assaults to your mind, (yes, it triggers memories!) and to your nose, be sure to drop in at the Loja das Meias on Avenida da Liberdade in Lisbon for a walk around the CUCO. It’s a huge egg, a little Fabergé inspired, designed by my friend Cristina Santos Silva, where all the perfumes are concealed and revealed, and discover your true scented self.

Don’t forget to put some perfume on when you get home today,

You deserve it,



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