PJS

THE BRAND

The Life Juice collection is designed and manufactured in Lisbon, Portugal in a 100 year-old factory that specialises in shirtmaking. It’s not fast fashion, and the people that work on these garments have done so responsibly for a generation. 

As a brand, TLJ strives for a timeless style that avoids trends, that will take a woman through all the aspects of her day, giving her confidence and ease.

The name sums up the curated aspect, squeezing the best out of life.

Designed for a woman with a fearless approach to style, you own it and do with it what you will. 

WHY?

“ I created the first PJ’s by The Life Juice collection out of need, as I wanted to have a uniform that I could put on without a thought, add a pair of sneakers, a tee and be off! On those days that I need to dress up, I just add great accessories, a fancy shoe and it works for any occasion. A two-piece that I could mix & match effortlessly with everything else I owned, pretty much not in fashion, but never out of date thanks to it’s  iconic cut. My mission in life is to empower women, regardless of age or body size, to feel confident and to diminish their time needed for small decisions, and instead to ensure more time for them to LIVE. 

WHO?

As I’ve worked in fashion all my life, modelling, and many years as a Stylist, followed by a career as a Luxury Goods Buyer, I definatively knew that I wanted to create something timeless, ageless and mostly seasonless.